Case Study

Golf Channel:
long-term workflow for a specialist TV channel

From commentary on global golf broadcasts and signal reception to playout, backup, campaign planning, reporting and software for remote management of satellite receivers and decoders.

Client
Golf Channel
Project type
broadcast commentary, reception of global signal paths, playout, backup, advertising campaign planning, reporting and remote technology management
Partnership evolution
from supporting an existing workflow to a more independent operation with its own studio, facilities and playout software
Products
Broadcast Selector, playout workflow, reporting, campaign planning and custom software for satellite and decoding technologies
Signal intake global tournaments, satellites, contribution
Commentary Czech commentary and live sports inserts
Planning Broadcast Selector and schedule structure
Playout transmission, backup and long-term supervision
Campaigns selling advertising time in tournaments
Reporting outputs for clients and sales
Context

A specialist channel with a long history

Golf Channel is a narrowly focused sports station with a long-standing presence in the Czech and Slovak markets. Its schedule is built around international golf tournaments, Czech commentary, magazine shows and related golf content.

For SAT Plus, the cooperation began in a practical way: by providing commentary for broadcasts and the technical reception of signals from various global paths. Over time, however, the scope shifted from supporting an existing workflow to delivering its own software and operational solution.

SAT Plus solution

Software that keeps broadcasting and sales together

For Golf Channel, we delivered a solution focused on operational reliability and commercial usability. The key was working with schedules, tournaments, advertising time, reports and the long-term stability of playout.

  • commentary for golf broadcasts and integration with the existing workflow,
  • signal reception from global golf paths and tournaments,
  • playout software including backup and long-term supervision,
  • campaign planning and advertising time allocation within individual tournaments,
  • reporting for clients, the sales department and verification of aired content,
  • custom software for remote tuning of satellite receivers and decoders.
Client reference
Jan David, technical director of Golf Channel

"Broadcast Selector is exactly what our operation had been missing. It is a truly simple and straightforward solution. I can clearly recommend it because it genuinely saves us time and work."

Jan David
technical director, Golf Channel

Result

Stable operations for long-planned golf content

Golf broadcasting is specific because it combines long live broadcasts, international sources, local commentary, advertising campaigns within tournaments and the need for precise reporting. The solution therefore could not be just a playout application, but had to be part of the entire operational and business workflow.

SAT Plus helped create an environment in which broadcasting can be managed better, advertising time can be planned, airings can be checked, campaigns can be reported and part of the reception technology can be managed remotely without unnecessary manual intervention.